The End of Average

How We Succeed in a World That Values SamenessBy: Todd RosePublished: 2016 Read: 2020 Summary: Minimizing errors. Businesses, schools and governments assess people based on their relationship to the average. Using the group average to determine the norm (type), they

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The Psychology of Persuasion By: Robert B. Cialdini Published: 1984 Read: 2019 Summary: When we make decisions, for various reasons (lack of time, uncertainty, complexity, etc.), we rely on short-cuts: conditioned, automatic responses. This book explores six mechanisms (reciprocation, consistency,

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EconTalk — Gerd Gigerenzer

On: Gut Feelings. Episode: N/A Date: December 2019 Background: Psychologist and author of “Gut Feelings: The Intelligence of the Unconscious”. Key Subjects: Gut feelings or intuitions guide many decisions. Suggestions on how to act that arise rapidly from your unconscious

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