The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life or The Surprising Power of Ideas That Don’t Make Sense By: Rory Sutherland Published: 2019 Read: 2020 Summary Science and logic are useful. They provide rational

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EconTalk — Rory Sutherland

On: Alchemy. Episode: N/A Date: November 2019 Background: Advertising executive and author of “Alchemy”. Key Subjects: Markets are inventive, not necessarily efficient. Markets allow for trial and error, testing ideas, discovery. Leads to finding more than one solution for one

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